Did it shock you little bit when you read the words DPC Business? When we have worked with DPC start ups, the biggest mind shift is going from a healthcare provider to a small business owner. When you start, things are all coming fast. The location, the branding, the marketing, the patients and SO MUCH MORE!
Here are a few things Direct Primary Care Marketing and Business suggests for a DPC Start Up:
1. Create a press release and submit it to the local newspaper. Their contact information is on their website and it is a great way to get some free publicity. We have never had a local paper not want to do an article. A newspaper article also gives you credibility. One of our customers took the article and framed it in his office. It's the first thing a new patient sees and the newspaper has weight within the community. Need help writing one? We can assist. It is just $99 for us to write one up.
2. Logo Design. Honestly, you have probably already done this. It's exciting to get the brand going and to have a logo. If you made it yourself, helloooo rockstar. If you did not, no big deal. Just make sure you get the colors your designer used in the logo. That way, when you do other marketing materials, a website and more, you can match your colors exactly. The same goes for the font. Find out your font and then use it in your marketing. Need a logo? We can help for just $200 and you get ALL the files - including social media, email files and more.
3. Business Cards. If you have not done a business card, we encourage you to add a QR code to your social media or website, use the front and back (it is super cheap to print on both sides) and add in your address, phone, logo and hours. If you have not designed one, our designers can and will get you a digital proof. Then, we'll get you a quote. Super affordable and we can ship to your address. Unless of 'course you want to come to Minnesota to see us and then, all we can say is "You betcha".
4. Postcards or Rack Cards. Now, you may be asking, what the heck is a rack card? It is a card stock 2-sided brochure-like card that has all your services and information but can easily be mailed in a #10 envelope. It also goes well in a Chamber of Commerce rack if needed. Postcards are great as you can easily drop them in the mail. Wondering which way to go? Sign up for our FREE 30 Minute Consultation.
It is full of ideas you can use, try and explore. People are downloading it and it taking amazing action with social media based on the ideas provided.
Break them down into just one per week and you'll have an action step every week.
The e-book is provided by Westbrack Marketing.
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